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About New Balance Shoes
New Balance was founded in 1906 in Belmont, Massachusetts, USA. In the
beginning, the company made special order orthopedic shoes, but over time
New Balance began to receive requests from athletes to make running shoes
fitted to the foot. As news went out nation-wide and world-wide about
the company which produced footwear fitted to every individual foot, orders
began increasing and, after a few decades, sport shoes production became
a basic element of New Balance’s expansion.
In 1976 the company was bought by James "Jim" S. Davis who today
is the sole owner and company president. That moment began a very dynamic
development of a company that just 4 years later introduced shoe style
#320 which became the number 1 in the market and ushered New Balance into
the small group of the best shoes producers in the world. This success
helped New Balance to expand their entire footwear collection, with all
categories concentrating on quality of appearance and comfort and, of
course, on production of all styles in multiple widths and two looks.
A few years later, in answer to a retailer’s suggestion, New Balance
decided to add a more modern and trendy design to its technical achievements
in footwear production. Thus in 1997 the a company achieved fifth place
among the best companies in the world in the athletic shoe category and
since 1999 is in fourth place.
At a the time when other companies felt a deep crisis - New Balance maintained
its dynamic position one of the "hottest" brands in the world.
New Balance became a pioneer in introducing technical achievements in
footwear production. New Balance’s position as the fourth in the
world in terms of producing and selling athletic footwear belies its 1985
position in 17th place. New Balance overcame its competition by using
up-to-date technological achievements to improve quality and comfort.
The points of discrimination that New Balance provided to retailers were
quality, comfort, multiple widths. Products were targeted not just at
youth but also for older consumers looking for comfortable, durable and
aesthetic shoes.
A crucial element of New Balance’s strategy is to produce of shoes
not only for the youth athletic shoe consumer but also for the older market
who look for comfortable, durable and aesthetic shoes as well. Alongside
styles with loud colors the customer also finds styles with classic colors
and features.
New Balance takes pride in presenting exceptional products with uncommon
quality. The company pays neither famous athletes nor rock stars for wearing
and promoting their products, because they strongly believe that the product
is a hero and provides the best proof of value.
About New Balance in Gwinnett at The Forum
The New Balance concept store at The Forum in Norcross, GA is owned and
operated by Southeastern Sports, LLC, one of the leading independently
owned and operated licensed retailers of New Balance shoes and apparel
in the Southeastern United States. We opened our first New Balance concept
store over 20 years ago in Memphis, TN, and today operate five New Balance
concept stores. In addition to our original store in Memphis, TN, we operate
in Nashville, TN at Green Hills, Franklin, TN at Cool Springs, Atlanta,
GA at The Forum in Norcross (Gwinnett County) and our newest location
opened in 2004 at North Point in Alpharetta, GA. In 2002, Southeastern
Sports, LLC launched their online
New Balance store (http://www.TriCityNewBalance.com)
to offer the convenience of online shopping to our customers, and special
savings on a wide selection of New Balance styles.
Our Retail and Online shops carry popular New Balance and
Dunham shoes at competitive prices every day. You are sure to find what
you are looking for in our wide selection and range of styles and sizes,
accommodating foot widths from 2A to 6E. For the best fit and most comfortable
running, walking and athletic shoes ... N is for Fit!
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